Your Elevator Pitch

The term “elevator pitch” has gotten a bad name. But it is so important to be able to boil your purpose into a few sentences. Sentences that are polished and yet natural. Conversations. Want to know why this matters to your email? Watch now!



  • “Before you can send effective email, you need to know who you are as a blogger, writer, or brand.” (1:30)
  • Definition of an elevator pitch: An elevator pitch is 2-3 sentences about who you are, what you value, what you do, and for whom. (2:00)
  • Your elevator pitch should sound like YOU. It should be natural and roll off your tongue. (3:20)
  • You need to have goals and know where you are and where you want to be. (5:30)
  • Check your analytics to see what people are reading, where, and how. (6:00)
  • Who are the people you want to intentionally draw closer? (6:30)
  • What to do if your intentional and ideal readers don’t match up? (8:00)
  • What if you aren’t sure who your ideal reader is? (9:17)
  • Finding the balance of “training” readers in what to expect from you while also give people what THEY want. Listen, set the tone, and accept feedback. (10:10)
  • A list of DON’Ts. (11.05)

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